About Safa Systems & Technologies Limited
It was a humble beginning in the year 2012 as a new entrant in the field of telecommunication and its accessories. We were appointed as all Kerala distribution for MICROMAX SMARTPHONES and our first year turnover in the financial year 2013-14 was 7.8 crores. In the financial year 2014-15 we crossed to a turnover of Rs.51.29 Crores.In the year 2015 we also signed up for the Feature Phones of Micromax brand for Kerala region and in the financial year 2015- 16 we crossed a turnover of Rs.97.78 Crores. In the Financial year 2016-17 our turnover dropped to 74.75 crores because of the brand issues. Until then we were only dealing the products of Micromax. In the year 2017-18 we decided to createa portfolio of brands rather than sticking to one brand and we wanted a 25% to 30% of the Kerala market size. In the same year we signed up with the brand OPPO and we crossed a turnover of 170.39 Crores.
In the financial year 2018-19 we signed up with more brands like Xiaomi, Vivo, LG etc. and our turnover was 258.63 Crores. In the Financial Year 2019-20 we signed up with more brand like Huawei, Motorola etc. and we crossed a turnover of Rs.256.53 Crores. In the Financial Year 2020-21 we signed up with the brand One Plus for the Kerala region. The journey since 2012 to till date was quite remarkable and we were proud to say that we are among the top ten distributors
in India. We started with a capital of 50 Lakhs which has been increased to 11crores till date. The range of products which we deal as on date includes
Telecommunication devices, Accessories, LED television, Tablets, IT Products, Home appliances etc. The commitment, dedication, delivery and quality services
are well known in the industry and we have built our goodwill and reputation from it.
To sustain in the modern era business we decided convert ourselves from partnership firm to a Public Limited Company as SAFA SYSTEMS & TECHNOLOGIES
LIMITED. Our future plans includes launching of our own electronic devices in India. As an expansion plan of our presence in other states we have leased out a
premises in the city of Mumbai. We are also foreseeing to expand business to other LFR accounts in South India. We are also planning to diversify the business
into IT enabled services, software development & technology related services in future. Our vision and mission is to make Safa Systems & Technologies Limited into 1000 crore company within a couple of years.
Our vision is to be become one of the top mobile phone distributors in South India. To achieve this goal we have to be more innovative in terms of our services, maintain transparency and always uphold our ethics with our customers and suppliers.
Our principal objective is to market our brands and services effectively to others. It reflects our commitment to produce quality products for our clients.
Our values define who we are. They are the fundamental beliefs of our global organization. Our slogan is “Standard Supply Services”.
We are committed to provide standard products to our customers by constantly checking the quality of the products we supply.
We maintain our reputation in the marketplace by supplying branded and quality products and services. We will do the right thing each time we face a tough decision.
We value each other - we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.
"If you take care of your people, your people will take care of your customers and your business will take care of itself."
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